Designing a good sales website can be the difference between losing a visitor and making a sale.
You’ve got ten seconds to capture a visitor’s attention and convince them to stay — that’s how long it takes the average user to decide to keep reading, or move on.
So, how you can keep visitors in your website and turn them to become your customer? Follow these tips and you should see a lift in number of sales or leads from your website:
1. Make Your Site User-Friendly
Like a physical store, your website should have a clear navigation and accessibility. Make it easy for your customer to go from the homepage to other pages. Failure to do so would hinders their web experience. So, these are what you need to do:
• Have an attention-grabbing headline that tells visitors what they’ll gain by staying. It should list some clear, compelling value proposition on why they should stay on your website — and matches their expectation.
• Keep your website clean and simple. It should be easy on the eyes, with no more than a couple of key colors and easy-to-read fonts. Font should be very dark and contrast strongly with a lighter background. Avoid using patterns and limit your use of graphics.
• Use more sales copy and fewer images. Images should be used strategically to support the sales copy, not vice versa.
• Make your navigation easy. It should run across the top of your page or down the left side. The fewer clicks it takes to purchase your product, the better the conversion.
• Make your sales process quick and painless. Don’t use hidden links. If you want users to buy from you, you have to make it obvious how they can do so.
2. Develop Your Customers’ Trust
Your website has to convey credibility and professionalism — visitors won’t buy from you if they don’t trust you. There are two main ways you can build your customers’ confidence in you:
• Share your qualifications.
Tell them why you’re able to help them. Don’t just bullet-point your credentials — talk to them. Relate your experiences and explain how your product can solves your customers’ problem. Let them see there’s a real person behind the site.
• Use testimonials from people who’ve actually used your products.
Video, audio, and written testimonials accompanied with customer pictures are proven tools for creating credibility with consumers. Make sure your testimonials are actual, measurable results people achieved using your product.
• Show your trust badge.
Trust badge is a certified e-commerce badge positioned in the bottom right-hand corner of the browser window or on the checkout page. It can boost your credibility, create confidence in customers’ mind to shop on your site and promote buyer protection.
It also benefits your bottom line. An A/B test had shown that by having a trust badge in the website, the conversion rate increased by 32%.
3. Create Customer Loyalty
Sharing relevant, interesting information can be a tremendous point of sale. Tell your customers what your product is, where it originated, and innovative ways they can use it.
If you sell camping gear, write an article about great destinations for camping, or offer tips for staying safe in the woods.
Give people a reason to come back to your site — there’s a good chance that, while they’re there, they’ll buy something.
By educating your customers, you create a sense of loyalty that will make them want to buy from you, rather than your competitors.
The best thing about this is that you don’t have to spend a penny to improve your conversion rate, and you can do it all by yourselves.
Does your website see improvement in conversion rate? What process you do to keep customers coming back to you? Share on the comment below.
A reluctant chemist-turn-copywriter who transmutes big ideas into compelling copy. Since 2011, he had crafted copy for several SMEs and business owners, ranged from health and beauty industry, professional services and startups.