Copywriters are found in abundance.
Exceptional ones, though, are extremely rare.
Even in the most respected ad agencies, few can bolster sales with accuracy and potency that wins customers’ heart.
I’ve worked for some of the best copywriter around.
They imply plenty of hacks who are able to cobble together relevant information to create cash-magnet ads.
Only a precious few, however, know how to set ads on fire and make
They are a different breed: I call them elite copywriter.
This is good news for you.
The rarity of exceptional copywriter means that by having the right skills it’s easy to stand out from the herd.
How To Become A Copywriter
Start incorporating the writing principles and salesman mindset and in no time you’ll rise to the top of the copywriting ecosystem.
So unusual is this level of ability that once you acquire it, marketers and business owners will sniff you out a mile off.
They will compete for you.
You see, the average copywriter knows how to assemble copy – to tell a story by stringing together details to give prospect some kind of emotion on copy.
An elite copywriter creates compelling perspective around copy, giving powerful sense to the Big Idea being described.
The cognitive and emotional impact on
Elite copywriters have further distinctive traits.
They know how to express the facts, information, and meanings around a product without
They know how to capture the attention of any piece of copy.
They understand how to create nuances in their words to reveal the true significance of meaning.
And they know how to steer clear of weak words and expressions that dull their writing.
On top of that, they understand how to write with elegance and flair.
Only a handful of professional copywriters can do all of that.
They are some who hit upon the formula by accident but, lacking a full understanding of what they’ve achieved, find themselves unable to repeat their success reliably.
Copywriting For Non-Copywriters?
Learn copywriting will help such marketers – as well as those who just starting out in the profession – climb the evolutionary ladder to the top of the food chain, where they can finally mutate into an elite copywriter.
Whether you are a working ad writer aspiring to become more senior, or a newbie eager to get noticed by an agency, you will discover powerful ideas that propel you into the hugely lucrative world of digital marketing.
Understand that it is a skillset only a handful of insiders possess, and even fewer know how to teach.
By learning these principles and incorporating them in your writing, you’ll begin to notice very quickly how far you have progressed from other, lesser species of copywriters.
I wrap up this article with this short video showcasing the life of a copywriter 🙂
Perhaps you can be the one.
A reluctant chemist-turn-copywriter who transmutes big ideas into compelling copy. Since 2011, he had crafted copy for several SMEs and business owners, ranged from health and beauty industry, professional services and startups.